{"product_id":"green-to-gold-how-smart-companies-use-environmental-strategy-to-innovate-create-value-and-build-competitive-advantage-9780470393741","title":"Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage","description":"\u003cp\u003e • Author(s): Daniel C. Esty\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Green Business\u003c\/p\u003e\u003cp\u003eFrom the Publishers Weekly review: \u003cbr\u003e \"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though \"no company the authors know of is on a truly long-term sustainable course,\" Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste \"take-back\" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. \"\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45030280528023,"sku":"9780470393741","price":1614.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470393741.webp?v=1767262020","url":"https:\/\/atlanticbooks.com\/products\/green-to-gold-how-smart-companies-use-environmental-strategy-to-innovate-create-value-and-build-competitive-advantage-9780470393741","provider":"Atlantic Books","version":"1.0","type":"link"}