{"product_id":"handbook-of-commercial-banking-strategic-planning-for-growth-and-survival-in-the-new-decade-9780333736241","title":"Handbook of Commercial Banking: Strategic Planning for Growth and Survival in the New Decade","description":"\u003cp\u003e • Author(s): D. Chorafas\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Banks \u0026amp; Banking\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHandbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45284269162647,"sku":"9780333736241","price":1469.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780333736241.webp?v=1769280676","url":"https:\/\/atlanticbooks.com\/products\/handbook-of-commercial-banking-strategic-planning-for-growth-and-survival-in-the-new-decade-9780333736241","provider":"Atlantic Books","version":"1.0","type":"link"}