{"product_id":"handbook-of-content-marketing-a-strategic-and-practical-guide-to-creating-distributing-and-scaling-content-9798279043484","title":"Handbook of Content Marketing: A Strategic and Practical Guide to Creating, Distributing, and Scaling Content","description":"\u003cp\u003e • Author(s): Anubhav Gupta\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHandbook of Content Marketing\u003c\/b\u003e is a practical and strategic guide for building content systems that drive visibility, trust, and long-term business growth. As digital audiences become increasingly selective, content marketing has emerged as a foundational capability for brands, startups, and professionals.\u003cbr\u003eWritten by \u003cb\u003eDr. Anubhav Gupta\u003c\/b\u003e, a marketing strategist with more than two decades of experience, this book provides a structured framework for planning, creating, distributing, and measuring content. Dr. Gupta is an alumnus of \u003cb\u003eIIT-BHU\u003c\/b\u003e and \u003cb\u003eISB Hyderabad\u003c\/b\u003e, and the \u003cb\u003eCo-Founder of SARK Promotions and Curiobuddy\u003c\/b\u003e. He actively shares his professional insights through his blog at \u003cb\u003eelgorythm.in\u003c\/b\u003e.\u003cbr\u003eDesigned as a \u003cb\u003eready reckoner for small businesses\u003c\/b\u003e, a \u003cb\u003ereference guide for practitioners\u003c\/b\u003e, and \u003cb\u003estudy material for institutes\u003c\/b\u003e, the book covers content strategy, calendars, funnels, optimisation techniques, and performance measurement. It balances theory with actionable frameworks, making it suitable for both learning and real-world execution.\u003cbr\u003eWhether you are building a DIY content engine, teaching content marketing, or managing professional campaigns, this handbook provides a clear, scalable approach to content-led growth.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":46860892340375,"sku":"9798279043484","price":3196.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798279043484.webp?v=1769959526","url":"https:\/\/atlanticbooks.com\/products\/handbook-of-content-marketing-a-strategic-and-practical-guide-to-creating-distributing-and-scaling-content-9798279043484","provider":"Atlantic Books","version":"1.0","type":"link"}