{"product_id":"handbook-of-research-on-retailing-techniques-for-optimal-consumer-engagement-and-experiences-9781799814122","title":"Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences","description":"\u003cp\u003e • Author(s): Fabio Musso | Elena Druica\u003cbr\u003e • Publisher: Business Science Reference\u003cbr\u003e • Publisher Imprint: Business Science Reference\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003eIn the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46456877023383,"sku":"9781799814122","price":32061.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781799814122.webp?v=1769179732","url":"https:\/\/atlanticbooks.com\/products\/handbook-of-research-on-retailing-techniques-for-optimal-consumer-engagement-and-experiences-9781799814122","provider":"Atlantic Books","version":"1.0","type":"link"}