{"product_id":"harvard-business-review-case-study-general-electric-medical-systems-2002-9783640204045","title":"Harvard Business Review Case Study: General Electric Medical Systems (2002)","description":"\u003cp\u003e • Author(s): Marcel Heide\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003eSeminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1.9, Edinburgh Napier University (Napier University Business School), course: International Business Strategy, language: English, abstract: General Electric Medical Systems (GEMS) is the world's leading manufacturer of diagnostic imaging equipment and part of the Milwaukee, US-based General Electric. The following evaluation conducts a strategic analysis of its internal resource capability, how it shaped its competitive strategy and a profound evaluation of its international strategy.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46325387100311,"sku":"9783640204045","price":2255.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783640204045.webp?v=1768703148","url":"https:\/\/atlanticbooks.com\/products\/harvard-business-review-case-study-general-electric-medical-systems-2002-9783640204045","provider":"Atlantic Books","version":"1.0","type":"link"}