{"product_id":"healthcare-marketing-the-ultimate-guide-to-healthcare-lead-generation-for-hospitals-marketers-9798262315963","title":"Healthcare Marketing: The ultimate guide to healthcare lead generation - for hospitals marketers.","description":"\u003cp\u003e • Author(s): Metrilab CL\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003eBuild Trust. Win Patients. Lead the Future of Healthcare Marketing.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHealthcare is changing faster than your media plan.\u003c\/b\u003e From TikTok doctors to AI chatbots and VR pre-op tours, today's patient expects clarity, convenience, and compassion-on demand. Written by a futurist and former hospital CMO, this book is a practical, from-the-trenches playbook for hospitals, clinics, and health tech startups that want to attract patients ethically and at scale.\u003c\/p\u003eWhat You'll Learn\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eStorytelling that heals (and sells): \u003c\/b\u003e turn sterile data into narratives that drive action-without hype.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDoctor influencers done right: \u003c\/b\u003e short-form video formats, safety guidelines, and approval workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEmail that acts like a digital house call: \u003c\/b\u003e 5 must-send campaigns and a 6-month cardiology plan.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAnonymous, consent-based segmentation: \u003c\/b\u003e relevance without touching PHI.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePodcast formats that save lives: \u003c\/b\u003e from taboo Q\u0026amp;A to immersive OR sound design.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGenerative AI, safely: \u003c\/b\u003e human-in-the-loop workflows, prompt templates for oncology, and social media crisis responses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVR that reduces anxiety: \u003c\/b\u003e pediatric surgical prep, low-cost 360  tours, and measurable ROI.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNeurodiversity: \u003c\/b\u003e design for autistic and dyslexic readers-beyond readability scores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDisruption strategy: \u003c\/b\u003e what Teladoc (convenience) and Headspace (habit) taught us about winning loyalty.\u003c\/li\u003e\n\u003c\/ul\u003eWhy This Book Is Different\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePatient-centric by design: \u003c\/b\u003e practical frameworks to extend the continuum of care across every channel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEthics as a feature: \u003c\/b\u003e HIPAA-ready consent playbooks, bias checks, and EU AI Act readiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLead generation that lasts: \u003c\/b\u003e measure impact in screenings booked, adherence improved, and trust gained-not just clicks.\u003c\/li\u003e\n\u003c\/ul\u003eInside the Book\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePart I - Storytelling: \u003c\/b\u003e the neuroscience of medical narratives, archetypes that work, and a 60-second video storyboard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePart II - Human-Centric Digital: \u003c\/b\u003e TikTok, email that heals, segmentation, subject lines to avoid, and life-saving podcasts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePart III - Ethical Tech: \u003c\/b\u003e the untold truth of AI, cancer-safe prompt engineering, empathetic social replies, and bias audits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePart IV - VR for Comfort: \u003c\/b\u003e pediatric prep cases, low-cost virtual tours, and therapeutic VR for pain \u0026amp; rehab.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePart V - Trendsetting Campaigns: \u003c\/b\u003e #KnowYourLemons and the Ice Bucket Challenge-what really made them work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePart VI - The Future: \u003c\/b\u003e neurodiversity in communication and the \"Uberization\" of health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFinale: \u003c\/b\u003e a 10-point executive checklist and a plain-language glossary for busy leaders.\u003c\/li\u003e\n\u003c\/ul\u003eWho This Is For\u003cul\u003e\n\u003cli\u003eHospital administrators and clinic owners who need patient growth without compromising trust.\u003c\/li\u003e\n\u003cli\u003eMarketing executives building digital strategies for health systems.\u003c\/li\u003e\n\u003cli\u003eHealth tech founders who want ethical, scalable adoption.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBottom line: \u003c\/b\u003e Don't just market healthcare-deliver it, one message at a time. If you're ready to replace noise with trust and campaigns with care, \u003ci\u003ethis\u003c\/i\u003e is your playbook.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46333377183895,"sku":"9798262315963","price":2495.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798262315963.webp?v=1768669363","url":"https:\/\/atlanticbooks.com\/products\/healthcare-marketing-the-ultimate-guide-to-healthcare-lead-generation-for-hospitals-marketers-9798262315963","provider":"Atlantic Books","version":"1.0","type":"link"}