{"product_id":"helen-gordon-the-woman-behind-the-greensheet-9781971940847","title":"Helen Gordon: The Woman Behind the Greensheet","description":"\u003cp\u003e • Author(s): Rebecca G. Blakeley\u003cbr\u003e • Publisher: Leavitt Peak Press\u003cbr\u003e • Publisher Imprint: Leavitt Peak Press\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn 1969, Helen Gordon moved to Houston with her new husband, Robert DeYoung. A no-nonsense, pragmatic mother of three with the heart of a musician and the soul of a painter, Helen was determined to be her own boss by owning and operating her own company.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt didn't take her long to find success. Helen started the Greensheet, a free advertising tabloid with classified ads, a list of business services, in 1970. Within eight years, she expanded it to five Texas cities without the help of bank loans. But she lived in a good ol' boy atmosphere, in which long lunches over dry martinis were the norm and women were generally absent from the boardroom.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEven so, Helen was undeterred. She was determined to build a company that would prosper, and prosper it did. By 2012, the Greensheet had grown to a circulation of 650,000 and appeared within four Texas cities. Today, her company is a household name and continues to be one of the most successful classified tabloids in the state.\u003c\/p\u003e\u003cp\u003eHer irrepressible optimism, sense of humor, and vivacious personality served her well in her personal and professional life. As told by her daughter, Rebecca, Helen Gordon: The Woman Behind the Greensheet is Helen's inspiring true story.\u003c\/p\u003e","brand":"Leavitt Peak Press","offers":[{"title":"Paperback","offer_id":47969545945239,"sku":"9781971940847","price":1280.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781971940847.webp?v=1782922281","url":"https:\/\/atlanticbooks.com\/products\/helen-gordon-the-woman-behind-the-greensheet-9781971940847","provider":"Atlantic Books","version":"1.0","type":"link"}