{"product_id":"herbert-leupin-poster-collection-28-9783037785065","title":"Herbert Leupin: Poster Collection 28","description":"\u003cp\u003e • Author(s): Bettina Richter\u003cbr\u003e • Publisher: Lars Muller Publishers\u003cbr\u003e • Publisher Imprint: Lars Muller Publishers\u003cbr\u003e • BISAC: Graphic Arts - Branding \u0026amp; Logo Design\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBridging the gap between art, graphic design and advertising\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMarking the centenary of his birth, the \u003ci\u003ePoster Collection\u003c\/i\u003e series devotes its latest edition to the popular Swiss poster designer Herbert Leupin. Primarily conceiving posters for consumer goods, for many years Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Händle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artist's posters and a methodology for a successful publicity strategy -- and thus bridged the increasingly wide divide between art, graphic design and advertising.\u003c\/p\u003e","brand":"Lars Muller Publishers","offers":[{"title":"Paperback","offer_id":45156810064023,"sku":"9783037785065","price":1792.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783037785065.webp?v=1767663158","url":"https:\/\/atlanticbooks.com\/products\/herbert-leupin-poster-collection-28-9783037785065","provider":"Atlantic Books","version":"1.0","type":"link"}