{"product_id":"heuristics-in-analytics-a-practical-perspective-of-what-influences-our-analytical-world-9781118347607","title":"Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World","description":"\u003cp\u003e • Author(s): Carlos Andre Reis Pinheiro\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eHeuristics in Analytics, \u003c\/i\u003e renowned telecommunications experts Carlos Andre Reis Pinheiro and Fiona McNeill describe analytic processes and how they fit into the heuristic world around us. In spite of the strong heuristic characteristics of the analytical processes, \u003ci\u003eHeuristics in Analytics\u003c\/i\u003e emphasizes the need to have the proper tools to engage analytics and shows how to overcome heuristic characteristics through the use of mathematics and statistics. \u003c\/p\u003e\u003cp\u003eThis straightforward book explores how important it is to properly consider the randomness and the heuristic characteristics in analytics and how crucial analytics are for companies and corporate environments. Drawing from the authors' years of experience, \u003ci\u003eHeuristics in Analytics\u003c\/i\u003e looks at: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnplanned events, heuristics, and the randomness in our world\u003c\/li\u003e \u003cli\u003eThe analytical approach\u003c\/li\u003e \u003cli\u003eThe competitive intelligence cycle\u003c\/li\u003e \u003cli\u003eKnowledge applications that solve business problems\u003c\/li\u003e \u003cli\u003eCustomer behavioral segmentation\u003c\/li\u003e \u003cli\u003eThe graph analysis approach\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePacked with case studies on the entire analytical process using telecom and insurance companies based in Brazil and Ireland, \u003ci\u003eHeuristics in Analytics\u003c\/i\u003e provides CFOs, chief marketing officers, directors of marketing, and business managers with an insider guide to deploying mathematical and statistical models when performing analytics.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45141749792919,"sku":"9781118347607","price":3472.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118347607.webp?v=1767147206","url":"https:\/\/atlanticbooks.com\/products\/heuristics-in-analytics-a-practical-perspective-of-what-influences-our-analytical-world-9781118347607","provider":"Atlantic Books","version":"1.0","type":"link"}