{"product_id":"hey-big-nose-9780730370574","title":"Hey Big Nose","description":"\u003cp\u003e • Author(s): Adam Ferrier\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Small Business - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDon't let the customer get between you and building a strong valued brand\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. \u003ci\u003eStop Listening to the Customer\u003c\/i\u003e offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.\u003c\/p\u003e \u003cp\u003eThe customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable.\u003c\/p\u003e \u003cp\u003eMulti-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in \u003ci\u003eStop Listening to the Customer\u003c\/i\u003e. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to:\u003c\/p\u003e  *Avoid the pitfalls of drowning in customer data *Establish a strong, brand-led business *Develop a unique brand by embracing and leveraging your weaknesses *Define your brand *Get your customers to invest into you  \u003cp\u003e\u003ci\u003eStop Listening to the Customer\u003c\/i\u003e is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201433231511,"sku":"9780730370574","price":1721.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780730370574.webp?v=1769207811","url":"https:\/\/atlanticbooks.com\/products\/hey-big-nose-9780730370574","provider":"Atlantic Books","version":"1.0","type":"link"}