{"product_id":"highly-effective-marketing-analytics-a-practical-guide-to-improving-marketing-roi-with-analytics-9781951527082","title":"Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics","description":"\u003cp\u003e • Author(s): Mu Hu\u003cbr\u003e • Publisher: Business Expert Press\u003cbr\u003e • Publisher Imprint: Business Expert Press\u003cbr\u003e • BISAC: Statistics\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eHighly Effective Marketing Analytics\u003c\/i\u003e infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. \u003ci\u003eHighly Effective Marketing Analytics\u003c\/i\u003e is a highly practical and pragmatic how-to book.\u003c\/p\u003e \u003cp\u003eThe author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":45129070936215,"sku":"9781951527082","price":1910.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781951527082.webp?v=1767904715","url":"https:\/\/atlanticbooks.com\/products\/highly-effective-marketing-analytics-a-practical-guide-to-improving-marketing-roi-with-analytics-9781951527082","provider":"Atlantic Books","version":"1.0","type":"link"}