{"product_id":"historical-and-cultural-app-roaches-to-consumption-9781636515175","title":"Historical and Cultural App roaches to Consumption","description":"\u003cp\u003e • Author(s): Russell W. Belk | Vibrant Publishers\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eHistorical and Cultural Approaches to Consumption\u003c\/em\u003e\u003c\/strong\u003e examines how consumption has evolved over time and how it varies across different societies and cultural contexts. In this book, \u003cstrong\u003eRussell W. Belk\u003c\/strong\u003e brings together research that places consumer behavior within broader historical, anthropological, and sociological frameworks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom ancient trade practices to modern-day consumer rituals, Belk explores how values, traditions, and collective identities shape what, how, and why people consume. He draws from cross-cultural case studies to highlight the impact of religion, tradition, colonialism, and modernization on consumption practices across the globe.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book invites readers to see consumption not as a modern economic activity alone but as a deep-rooted cultural process that reflects identity, power structures, and societal change. Scholars of marketing, cultural studies, anthropology, and history will find valuable insights in this book.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePart of the Legend in Consumer Behavior series, this work offers a rich, contextualized view of consumption across time and space.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46317626851479,"sku":"9781636515175","price":7484.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636515175.webp?v=1768679543","url":"https:\/\/atlanticbooks.com\/products\/historical-and-cultural-app-roaches-to-consumption-9781636515175","provider":"Atlantic Books","version":"1.0","type":"link"}