{"product_id":"holiday-attachment-the-construct-measure-and-its-relation-with-customer-loyalty-9783656127062","title":"Holiday attachment - The construct, measure, and its relation with customer loyalty","description":"\u003cp\u003e • Author(s): Babu George\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: Maps \u0026amp; Road Atlases (see also Reference - Atlases, Gazetteer\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDoctoral Thesis \/ Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a) Conceptualization, development, and validation of a scale to measure holiday attachment. b) Examination of holiday attachment as an antecedent of tourist loyalty. c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty. KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.\u003c\/p\u003e","brand":"Grin Verlag","offers":[{"title":"Paperback","offer_id":45562540785815,"sku":"9783656127062","price":5665.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783656127062.webp?v=1767465123","url":"https:\/\/atlanticbooks.com\/products\/holiday-attachment-the-construct-measure-and-its-relation-with-customer-loyalty-9783656127062","provider":"Atlantic Books","version":"1.0","type":"link"}