{"product_id":"horror-at-the-drive-in-essays-in-popular-americana-9780786437627","title":"Horror at the Drive-In: Essays in Popular Americana","description":"\u003cp\u003e • Author(s): Gary D. Rhodes\u003cbr\u003e • Publisher: McFarland \u0026amp; Company\u003cbr\u003e • Publisher Imprint: McFarland \u0026amp; Company\u003cbr\u003e • BISAC: Popular Culture\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Drive-in movie theaters and the horror films shown at them during the 1950s, 60s, and early 70s may be somewhat outdated, but they continue to enthrall movie buffs today. More than just fodder for the satirical cannons of Joe Bob Briggs and \u003ci\u003eMystery Science Theatre 3000, \u003c\/i\u003e they appeal to knowledgeable fans and film scholars who understand their influence on American popular culture.\u003c\/p\u003e\u003cp\u003e This book is a collection of eighteen essays by various scholars on the classic drive-in horror film experience. Those in Section One emphasize the roles of the drive-in theater in the United States--and its cultural cousin, Australia. Section Two examines how horror operated at the drive-in, the rhetoric used in coming attraction trailers, horror film premieres at drive-ins, double features, and the preproduction, production, and marketing of \u003ci\u003eLast House on the Left.\u003c\/i\u003e Section Three addresses the effects of the Vietnam War and counter-culture on \u003ci\u003eThe Texas Chainsaw Massacre, \u003c\/i\u003e and the Cold War on \u003ci\u003eCat Women of the Moon.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e Section Four explores gender issues and sexuality, two of the most common and most important subjects of horror film analysis. Section Five covers drive-in culture via \u003ci\u003eHush...Hush, Sweet Charlotte, 2000 Maniacs, \u003c\/i\u003e and the films of Mario Bava. Section Six investigates a variety of issues, such as the drive-in horror film's embrace of DNA, the use of cinematic form to create a non-Hollywood look in \u003ci\u003eWizard of Gore, \u003c\/i\u003e and the many different prints and running times of \u003ci\u003eI Drink Your Blood.\u003c\/i\u003e\u003c\/p\u003e","brand":"McFarland \u0026 Company","offers":[{"title":"Paperback","offer_id":46887627489431,"sku":"9780786437627","price":3745.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780786437627.webp?v=1770256696","url":"https:\/\/atlanticbooks.com\/products\/horror-at-the-drive-in-essays-in-popular-americana-9780786437627","provider":"Atlantic Books","version":"1.0","type":"link"}