{"product_id":"how-behavior-spreads-the-science-of-complex-contagions-9780691175317","title":"How Behavior Spreads: The Science of Complex Contagions","description":"\u003cp\u003e • Author(s): Damon Centola\u003cbr\u003e • Publisher: Princeton University Press\u003cbr\u003e • Publisher Imprint: Princeton University Press\u003cbr\u003e • BISAC: Sociology - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"In social networks, as in media networks, content matters--the types of behaviors that propagate through networks shape the kinds of structures best able to propagate them. Clearly and elegantly written, brimming with fresh ideas, and based on cutting-edge experimental techniques, \u003ci\u003eHow Behavior Spreads\u003c\/i\u003e is an essential addition to the core bookshelves of social scientists who care about networks and social change.\"\u003cb\u003e--Paul DiMaggio, Princeton University\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Just when we thought there was nothing new to say about diffusion through networks, along comes \u003ci\u003eHow Behavior Spreads\u003c\/i\u003e. Filled with refreshing, novel arguments that distinguish simple from complex contagions, this book concludes with innovative online experiments and provocative proposals for beneficial social engineering. I urge widespread diffusion of its outstanding ideas.\"\u003cb\u003e--Mark Granovetter, Stanford University\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \"Well-organized and well-written, \u003ci\u003eHow Behavior Spreads\u003c\/i\u003e shows that complex and simple contagion processes are different, and that these differences are important for understanding a wide class of diffusion outcomes.\"\u003cb\u003e--Peter Bearman, Columbia University\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \"Developing an original perspective on diffusion via networks, this book's model and evidentiary approach are distinctive.\"\u003cb\u003e--Peter Marsden, Harvard University\u003c\/b\u003e\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Hardcover","offer_id":45084272033943,"sku":"9780691175317","price":2380.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780691175317.webp?v=1767636652","url":"https:\/\/atlanticbooks.com\/products\/how-behavior-spreads-the-science-of-complex-contagions-9780691175317","provider":"Atlantic Books","version":"1.0","type":"link"}