{"product_id":"how-behavior-spreads-the-science-of-complex-contagions-9780691202426","title":"How Behavior Spreads: The Science of Complex Contagions","description":"\u003cp\u003e • Author(s): Damon Centola\u003cbr\u003e • Publisher: Princeton University Press\u003cbr\u003e • Publisher Imprint: Princeton University Press\u003cbr\u003e • BISAC: Sociology - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e \"Well-organized and well-written, \u003ci\u003eHow Behavior Spreads\u003c\/i\u003e shows that complex and simple contagion processes are different, and that these differences are important for understanding a wide class of diffusion outcomes. This is a fine book.\"\u003cb\u003e--Peter Bearman, Columbia University\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \"Developing an original perspective on diffusion via networks, this book's model and evidentiary approach are distinctive.\"\u003cb\u003e--Peter Marsden, Harvard University\u003c\/b\u003e\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Paperback","offer_id":45084271935639,"sku":"9780691202426","price":1680.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780691202426.webp?v=1767636654","url":"https:\/\/atlanticbooks.com\/products\/how-behavior-spreads-the-science-of-complex-contagions-9780691202426","provider":"Atlantic Books","version":"1.0","type":"link"}