{"product_id":"how-brands-grow-2nd-edition-9780190330026","title":"How Brands Grow 2nd Edition","description":"\u003cp\u003e • Author(s): Romaniuk\u003cbr\u003e • Publisher: Oxford University Press, USA\u003cbr\u003e • Publisher Imprint: Oxford University Press, USA\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book will change the way you think about marketing forever.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFollowing the success of international bestseller \u003cem\u003eHow Brands Grow: What Marketers Dont Know, How Brands Grow Part 2\u003c\/em\u003e takes readers further on a journey to smarter, evidence-based marketing. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eHow Brands Grow Part 2\u003c\/em\u003e is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.","brand":"Oxford University Press, USA","offers":[{"title":"Hardcover","offer_id":45036174147735,"sku":"9780190330026","price":3069.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780190330026.webp?v=1767897398","url":"https:\/\/atlanticbooks.com\/products\/how-brands-grow-2nd-edition-9780190330026","provider":"Atlantic Books","version":"1.0","type":"link"}