{"product_id":"how-canadians-communicate-9781771990073","title":"How Canadians Communicate","description":"\u003cp\u003e • Author(s): Christopher Waddell\u003cbr\u003e • Publisher: Athabasca University Press\u003cbr\u003e • Publisher Imprint: Athabasca University Press\u003cbr\u003e • BISAC: Cultural \u0026amp; Social Aspects\u003c\/p\u003e\u003cp\u003eFewer Canadians than ever are lacing up skates, swimming lengths at the pool, practicing their curve ball, and experiencing the thrill of competition. However, despite a decline in active participation, Canadians spend enormous amounts of time and money on sports, as fans and followers of sporting events and sports culture. Writing from a variety of perspectives, the contributors to this collection set out to explore the impact of the media on our reception of, and attitudes toward, sports--to unpack the meanings that sports have for us as citizens and consumers. Well-known hockey writer Roy MacGregor delves into the influence of big media and big sports on the practice of objective journalism; Richard Gruneau examines the worrisome relationship between sports participation and socioeconomic class; blogger Derrick Newman investigates the impact of fantasy leagues on sports coverage; sociologist Harry Hiller looks at the iconic dimensions of the Vancouver Olympics..\u003c\/p\u003e","brand":"Athabasca University Press","offers":[{"title":"Paperback","offer_id":47890384846999,"sku":"9781771990073","price":5188.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781771990073.webp?v=1781179783","url":"https:\/\/atlanticbooks.com\/products\/how-canadians-communicate-9781771990073","provider":"Atlantic Books","version":"1.0","type":"link"}