{"product_id":"how-he-man-mastered-the-universe-toy-to-television-to-the-big-screen-9781476665900","title":"How He-Man Mastered the Universe: Toy to Television to the Big Screen","description":"\u003cp\u003e • Author(s): Brian C. Baer\u003cbr\u003e • Publisher: McFarland \u0026amp; Company\u003cbr\u003e • Publisher Imprint: McFarland \u0026amp; Company\u003cbr\u003e • BISAC: Popular Culture - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic \u003ci\u003eMasters of the Universe\u003c\/i\u003e (1987) was the first toy-inspired live-action feature film.\u003c\/p\u003e\u003cp\u003e But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46475487084695,"sku":"9781476665900","price":1945.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781476665900.jpg?v=1766274370","url":"https:\/\/atlanticbooks.com\/products\/how-he-man-mastered-the-universe-toy-to-television-to-the-big-screen-9781476665900","provider":"Atlantic Books","version":"1.0","type":"link"}