{"product_id":"how-ideas-are-born-creative-process-in-graphic-design-9788417656935","title":"How Ideas Are Born: Creative Process in Graphic Design","description":"\u003cp\u003e  • Publisher: Hoaki\u003cbr\u003e • Publisher Imprint: Hoaki\u003cbr\u003e • BISAC: Graphic Arts - Branding \u0026amp; Logo Design\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn this book experienced and well-known graphic designers explain top us the key thoughts behind their concepts and production processes. \u003c\/b\u003e\u003cbr\u003eIdeas are not born\u003cbr\u003ealone. They come from a process to a large extent organized and rational but\u003cbr\u003esometimes unconscious and magical. In this book we can enjoy and learn from the\u003cbr\u003ecreative processes of great graphic designers and creative voices around the\u003cbr\u003eworld. Here we can find impulsive graphic design versus more cerebral design; radical\u003cbr\u003eand avant-garde design alongside poetic, childish, commercial, intellectual, \u003cbr\u003esubversive and socially oriented graphic design. 26 designers from 15 countries show us\u003cbr\u003etheir workspaces, their personal notebooks and the creative processes\u003cb\u003e \u003c\/b\u003ethat\u003cbr\u003eallow them to break away from established norms and be original while\u003cbr\u003esimultaneously adapting to the client's requirements and communicating a clear\u003cbr\u003emessage to consumers. They teach us the keys to understand what is behind\u003cbr\u003ethose magnificent works that inspire, thrill, impact or invite us to action. In\u003cbr\u003ethis book the creative process itself is inspiration, a unique guide to\u003cbr\u003ecreativity with storytelling and lessons on how to live your best creative\u003cbr\u003elife. The book features the work and creative processes of Ralph Bauer\u003cbr\u003e(Netherlands\/Peru), Susana Blasco (Spain), Tomasz Boguslawski (Poland), Sarah\u003cbr\u003eBoris (London), Chelsea Cardinal (USA), Ryan Carl (USA), André Da Loba\u003cbr\u003e(Portugal), Isidro Ferrer (Spain), Veronica Fuerte (Spain), Rick Griffith\u003cbr\u003e(USA), Sebastian Kubica (Poland), Anette Lenz (France), Jiani Lu (Canada), \u003cbr\u003eAlejandro Magallanes (Mexico), Veronica Majluf (Peru), Fanette Mellier\u003cbr\u003e(France), Cláudia Mestre (Portugal), Milimbo (Spain), Akinori Oishi (Japan), \u003cbr\u003eAlvaro Pecci (Spain), Stefan Sagmeister (NY, USA), Teresa Sdralevich (Belgium), \u003cbr\u003eAkiko Sekimoto (Japan), Leonardo Sonnoli (Italy), Cihan Tamti (Germany), \u003cbr\u003eJessica Walsh (USA).\u003c\/p\u003e","brand":"Hoaki","offers":[{"title":"Paperback","offer_id":45046005465239,"sku":"9788417656935","price":2237.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788417656935.webp?v=1769217595","url":"https:\/\/atlanticbooks.com\/products\/how-ideas-are-born-creative-process-in-graphic-design-9788417656935","provider":"Atlantic Books","version":"1.0","type":"link"}