{"product_id":"how-to-be-great-at-the-stuff-you-hate-the-straight-talking-guide-to-networking-persuading-and-selling-9780857082435","title":"How to Be Great at the Stuff You Hate: The Straight-Talking Guide to Networking, Persuading and Selling","description":"\u003cp\u003e • Author(s): Nick Davies\u003cbr\u003e • Publisher: Capstone\u003cbr\u003e • Publisher Imprint: Capstone\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou have to do it... you might as well enjoy it\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNo one likes a pushy, smarmy salesman - no one wants to be that guy ... but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start-ups. But don't despair - there's no need to go on some cringey sales training day. \u003ci\u003eHow to be Great at the Stuff You Hate\u003c\/i\u003e shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people - it's a process, it's a relationship ... it's fun! All you need to do is cut the crap, be yourself and win some business.\u003c\/p\u003e \u003cp\u003eHow to be Great at the Stuff You Hate shows you how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePull together a target list - who do you want to approach and do business with?\u003c\/li\u003e \u003cli\u003eConnect with those people - writing letters\/emails\u003c\/li\u003e \u003cli\u003eMaster meeting and networking - conquering small talk!\u003c\/li\u003e \u003cli\u003eFollow up once you've chatted to someoneAsk for what you want\u003c\/li\u003e \u003c\/ul\u003e","brand":"Capstone","offers":[{"title":"Paperback","offer_id":45034630381719,"sku":"9780857082435","price":1754.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780857082435.webp?v=1769210857","url":"https:\/\/atlanticbooks.com\/products\/how-to-be-great-at-the-stuff-you-hate-the-straight-talking-guide-to-networking-persuading-and-selling-9780857082435","provider":"Atlantic Books","version":"1.0","type":"link"}