{"product_id":"how-to-conduct-your-own-survey-9780471012733","title":"How to Conduct Your Own Survey","description":"\u003cp\u003e • Author(s): Priscilla Salant\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Small Business - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eA nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDetermine which type of survey is best for you\u003c\/li\u003e \u003cli\u003eEstimate the cost of your survey\u003c\/li\u003e \u003cli\u003eConduct mail, telephone, and face-to-face surveys\u003c\/li\u003e \u003cli\u003eDraw accurate samples\u003c\/li\u003e \u003cli\u003eWrite effective questionnaires\u003c\/li\u003e \u003cli\u003eCompile and report results\u003c\/li\u003e \u003cli\u003eAvoid common survey errors\u003c\/li\u003e \u003cli\u003eFind reliable outside assistance\u003c\/li\u003e \u003cli\u003eAnd much more\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45114842808471,"sku":"9780471012733","price":2135.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471012733.webp?v=1767270147","url":"https:\/\/atlanticbooks.com\/products\/how-to-conduct-your-own-survey-9780471012733","provider":"Atlantic Books","version":"1.0","type":"link"}