{"product_id":"how-to-create-an-idea-if-you-are-not-ogilvy-the-secret-weapons-of-advertising-9783838212333","title":"How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising","description":"\u003cp\u003e • Author(s): Alexey Ivanov\u003cbr\u003e • Publisher: Ibidem Press\u003cbr\u003e • Publisher Imprint: Ibidem Press\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003eWhy are recommendations like \"Think outside the box!\", \"Go around\", \"Think Different!\" the real killers of creative thought? \u003cbr\u003eWhat are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?\u003cbr\u003eWhat is the ideal product and how does it help to sell the real product?\u003cbr\u003eWhat is a powerful approach ad people can borrow from physicists and children?\u003cbr\u003eWhy is the trial-and-error method a sure way to waste intellectual resources?\u003cbr\u003eHow do you force competitors to advertise your services?\u003cbr\u003eWhat is functional blindness and how does it reduce human creativity?\u003cbr\u003eHow can you compel a banker to pay you 10 times more for your job?\u003cbr\u003eWhy does a true advertising professional constantly feel like a loser?\u003cbr\u003eHow does a poetry reading improve response on copywriting?\u003cbr\u003eWhich useful insights can an advertiser learn from a taxi driver?\u003cbr\u003eHow has symmetry prevented seeing the obvious solution during seven decades?\u003cbr\u003eWhich tool is the favorite among advertising men of all countries, times, and nationalities?\u003cbr\u003eAlexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers and provides fresh new insights.\u003c\/p\u003e","brand":"Ibidem Press","offers":[{"title":"Paperback","offer_id":46289834573975,"sku":"9783838212333","price":2434.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783838212333.webp?v=1767700631","url":"https:\/\/atlanticbooks.com\/products\/how-to-create-an-idea-if-you-are-not-ogilvy-the-secret-weapons-of-advertising-9783838212333","provider":"Atlantic Books","version":"1.0","type":"link"}