{"product_id":"how-to-develop-and-promote-successful-seminars-and-workshops-the-definitive-guide-to-creating-and-marketing-seminars-workshops-classes-and-confere-9780471527091","title":"How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere","description":"\u003cp\u003e • Author(s): Howard L. Shenson\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Consulting\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eA complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop \u0026amp; Promote Successful Seminars \u0026amp; Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to select a marketable subject and test market any seminar for about $1,000 or less\u003c\/li\u003e \u003cli\u003eHow to develop a dynamic program and effective program materials\u003c\/li\u003e \u003cli\u003eHow to create a powerful, registration producing marketing strategy and design winning promotional materials\u003c\/li\u003e \u003cli\u003eHow to assess promotional effectiveness and fine-tune marketing to increase sales\u003c\/li\u003e \u003cli\u003eHow to evaluate and choose where and when to conduct your seminar or workshop\u003c\/li\u003e \u003cli\u003eHow to select hotel and conference facilities\u003c\/li\u003e \u003cli\u003eHow to price your program to ensure maximum registrations\/profitability\u003c\/li\u003e \u003cli\u003eHow to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services\u003c\/li\u003e \u003cli\u003eHow to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45156930388119,"sku":"9780471527091","price":3704.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471527091.webp?v=1767302052","url":"https:\/\/atlanticbooks.com\/products\/how-to-develop-and-promote-successful-seminars-and-workshops-the-definitive-guide-to-creating-and-marketing-seminars-workshops-classes-and-confere-9780471527091","provider":"Atlantic Books","version":"1.0","type":"link"}