{"product_id":"how-to-give-a-sh-t-a-guide-to-service-excellence-9798232855994","title":"HOW TO GIVE A SH*T A Guide to Service Excellence","description":"\u003cp\u003e • Author(s): Bruce Prins\u003cbr\u003e • Publisher: Bruce Prins\u003cbr\u003e • Publisher Imprint: Bruce Prins\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy do so many businesses fail at customer service?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt isn't because they don't have a script. It's because they don't give a sh*t.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eHow to Give a Sh*\u003c\/i\u003et: A Guide to Service Excellence*, Bruce Prins challenges the outdated mantra that \"The Customer is King\" and exposes the uncomfortable truth: you cannot deliver superior external service if your internal service culture is rotten.\u003c\/p\u003e\u003cp\u003eDrawing on decades of experience in hospitality and management, Prins argues that service excellence starts from the inside. If your employees (your internal customers) are treated with apathy, how can you expect them to treat your paying customers with empathy?\u003c\/p\u003e\u003cp\u003eThis no-nonsense guide will teach you to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn why your employees, suppliers, and managers are your most important customers and how treating them right directly impacts your bottom line.\u003c\/li\u003e\n\u003cli\u003eUnderstand the vital difference between being a servant and being a service professional, and why the \"Customer is King\" mentality often leads to abuse and burnout.\u003c\/li\u003e\n\u003cli\u003eRealize that customers are human and often opportunistic. Learn how to manage expectations, handle abuse, and set boundaries without losing business.\u003c\/li\u003e\n\u003cli\u003eUse EQ to interpret behaviour, manage conflict, and communicate effectively with both your team and your clients.\u003c\/li\u003e\n\u003cli\u003eDiscover why managing conduct and applying consistent, rehabilitative discipline is actually a form of service that protects your team and your standards.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you are a business owner dealing with bad reviews, a manager trying to motivate a lethargic team, or an employee tired of being a doormat, this book provides the tools you need to build a culture of genuine care, consistency, and excellence.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eService isn't a department. It's a choice.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Bruce Prins","offers":[{"title":"Paperback","offer_id":47779619242135,"sku":"9798232855994","price":1357.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798232855994.webp?v=1778037893","url":"https:\/\/atlanticbooks.com\/products\/how-to-give-a-sh-t-a-guide-to-service-excellence-9798232855994","provider":"Atlantic Books","version":"1.0","type":"link"}