{"product_id":"how-to-persuade-people-who-dont-want-to-be-persuaded-get-what-you-want-every-time-9780471647973","title":"How to Persuade People Who Don't Want to Be Persuaded: Get What You Want--Every Time!","description":"\u003cp\u003e • Author(s): Joel Bauer\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Negotiating\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you're in business, you're selling something--a product, an opinion, a new way of doing things. The truth is, even if you don't think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right way--from getting a raise to getting a deal on a car, from convincing one person to a thousand.\u003c\/p\u003e\u003cp\u003eJoel Bauer is a professional corporate pitchman, and his career rests on his ability to persuade. Over the years, he has turned to nontraditional sources for truly potent influence techniques. Now, Bauer shares the secrets he picked up from the world's greatest persuaders--carneys, gamblers, hypnotists, and even magicians.\u003c\/p\u003e\u003cp\u003eBauer's methods don't involve cheating, controlling, manipulating, or forcing others to submit to his will. His experience proves that the best way to influence others is to employ fun and entertainment to make a more convincing pitch. Using compelling, often whimsical strategies that tap into people's emotions, you'll make your audience more receptive to your message. But these techniques aren't intended only to help you win a single negotiation (although they will); they're intended to help you win at every aspect of life!\u003c\/p\u003e\u003cp\u003eBy applying these strategies to your everyday life, \u003ci\u003eHow to Persuade People Who Don't Want to Be Persuaded\u003c\/i\u003e will show you how to: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eConquer your fear of attention\u003c\/li\u003e \u003cli\u003eDraw in your listener\u003c\/li\u003e \u003cli\u003eUse metaphors to make your point\u003c\/li\u003e \u003cli\u003eMaster the quick pitch\u003c\/li\u003e \u003cli\u003eUse the power of free gifts\u003c\/li\u003e \u003cli\u003eBe dynamic and distinct in your pitch\u003c\/li\u003e \u003cli\u003eOvercome resistance\u003c\/li\u003e \u003cli\u003eLook the part\u003c\/li\u003e \u003cli\u003eMake the platform pitch\u003c\/li\u003e \u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSo, step right up and learn from the master. Bauer's unique methods and principles work for everyone, at any time, in any situation. By applying the secrets of the showman to your own life--in the boardroom, at home, and anywhere else--you'll achieve at a higher level than ever before.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45114856210583,"sku":"9780471647973","price":1878.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471647973.webp?v=1767270163","url":"https:\/\/atlanticbooks.com\/products\/how-to-persuade-people-who-dont-want-to-be-persuaded-get-what-you-want-every-time-9780471647973","provider":"Atlantic Books","version":"1.0","type":"link"}