{"product_id":"how-to-run-a-successful-design-business-the-new-professional-practice-9780566091896","title":"How to Run a Successful Design Business: The New Professional Practice","description":"\u003cp\u003e • Author(s): Shan Preddy\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Graphic Arts - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45235772653719,"sku":"9780566091896","price":4565.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780566091896.webp?v=1769210832","url":"https:\/\/atlanticbooks.com\/products\/how-to-run-a-successful-design-business-the-new-professional-practice-9780566091896","provider":"Atlantic Books","version":"1.0","type":"link"}