{"product_id":"how-to-say-it-doing-business-in-latin-america-a-pocket-guide-to-the-culture-customs-and-etiquette-9780735204430","title":"How to Say It: Doing Business in Latin America: A Pocket Guide to the Culture, Customs and Etiquette","description":"\u003cp\u003e • Author(s): Kevin Michael Diran\u003cbr\u003e • Publisher: Penguin Publishing Group\u003cbr\u003e • Publisher Imprint: Penguin Publishing Group\u003cbr\u003e • BISAC: Business Etiquette\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn essential guide to doing business in Central and South America, complete with communication and etiquette tips.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis is the essential guide to business etiquette and customs for anyone doing business in Latin America. It features everything the reader needs to know?from getting an appointment to securing a contract. Doing business in Latin America can pose unique, substantial challenges to a non-native, and this book demystifies the entire process. From the two-hour ?business lunch, ? at which no business is ever discussed, to handing out business cards the right way, Diran covers every crucial nuance. He also addresses: \u003cp\u003e\u003c\/p\u003e ? How things move at a much slower pace than most American business processes and deals\u003cbr\u003e ? How family truly comes before business, even if it means skipping an important meeting to take care of a loved one\u003cbr\u003e ? The importance of connections and mutual Acquaintances\u003cbr\u003e ? How to work with translators and bilingual assistants to get the job done\u003cbr\u003e ? Proper dress, body language, and gestures\u003cbr\u003e ? Tips on entertaining and giving and receiving gifts","brand":"Penguin Publishing Group","offers":[{"title":"Paperback","offer_id":45409383940247,"sku":"9780735204430","price":2118.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780735204430.webp?v=1767311337","url":"https:\/\/atlanticbooks.com\/products\/how-to-say-it-doing-business-in-latin-america-a-pocket-guide-to-the-culture-customs-and-etiquette-9780735204430","provider":"Atlantic Books","version":"1.0","type":"link"}