{"product_id":"how-to-sell-when-nobodys-buying-and-how-to-sell-even-more-when-they-are-9780470504895","title":"How to Sell When Nobody's Buying: (And How to Sell Even More When They Are)","description":"\u003cp\u003e • Author(s): Dave Lakhani\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003eYou are holding this book because you need to make more sales fast in an uncertain time. The pressure to sell has never been higher. But as the economy, your industry, and the markets change, does that really mean that people aren't buying anymore? \u003c\/p\u003e\u003cp\u003eOf course not. First, you have to understand, it's not your fault. You're struggling because the current model for reaching and converting customers is seriously outdated and no longer works. You must develop new skills in a rapidly changing world if you intend to sell. We're in a new economy full of rapidly changing industries--and new sales rules apply. Customers have up-to-the-minute information access, a global reach, a social-networking mindset, a desire for instant gratification, and expectations of more powerful, high-tech experiences. That means you must understand what consumers demand of you before putting products and services in front of them. You need to pick up the tools that connect you to your market, expand your networks, and create a persuasive message that reaches customers where they live. The rules have changed and only those most adaptable to change will survive.\u003c\/p\u003e \u003cp\u003eThis approach is necessary for everyone in the sales industry. Whether you're a salesperson, a sales manager, are self-employed, or are part of a sales team, \u003ci\u003eHow to Sell When Nobody's Buying\u003c\/i\u003e is the one-stop resource you need to stand out in the marketplace--starting now. A master persuader, marketer, and sales strategist, Dave Lakhani provides the tools and techniques you need to make a difference in your sales numbers and profits immediately, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e Free or low-cost prospecting tools that encourage instead of turn away customers \u003c\/li\u003e \u003cli\u003e The secret source of unlimited new customers in any industry in any market \u003c\/li\u003e \u003cli\u003e Case studies from top salespeople that show new ways to seize opportunity \u003c\/li\u003e \u003cli\u003e Sequential influence strategies that allow you to create massive desire \u003c\/li\u003e \u003cli\u003e How to increase order size and reorder opportunity with every sale \u003c\/li\u003e \u003cli\u003e Automated productivity tactics that instantly give you more time and capacity \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTough times present real opportunity for forward- thinking sales teams. Lakhani gives you the tools and understanding you need to gain new confidence, create powerful alliances, find great prospects, and drive your profits to unprecedented levels. Whether your specialization is retail, B-to-B, B-to-C, real estate, services, or your own business, you can use these quick-and-easy lessons to instantly create more sales, find greater success, and tap into the potential that's waiting for you in the new economy.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45114860961943,"sku":"9780470504895","price":1661.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470504895.webp?v=1767270171","url":"https:\/\/atlanticbooks.com\/products\/how-to-sell-when-nobodys-buying-and-how-to-sell-even-more-when-they-are-9780470504895","provider":"Atlantic Books","version":"1.0","type":"link"}