{"product_id":"how-to-start-run-and-stay-in-business-the-nuts-and-bolts-guide-to-turning-your-business-dream-into-a-reality-9780471671848","title":"How to Start, Run, and Stay in Business: The Nuts-And-Bolts Guide to Turning Your Business Dream Into a Reality","description":"\u003cp\u003e • Author(s): Gregory F. Kishel\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Home-based Businesses\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eA new 25th anniversary update of the entrepreneur's bible \u003c\/p\u003e\u003cp\u003eFor twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run \u0026amp; Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources.\u003c\/p\u003e \u003cp\u003eMaterial on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePreparing a business plan\u003c\/li\u003e \u003cli\u003eFinding the right location\u003c\/li\u003e \u003cli\u003eDeciding on an ownership structure\u003c\/li\u003e \u003cli\u003eRecord keeping and taxes\u003c\/li\u003e \u003cli\u003eFinancing and capital\u003c\/li\u003e \u003cli\u003eInventory and distribution\u003c\/li\u003e \u003cli\u003eHiring and staffing\u003c\/li\u003e \u003cli\u003eManaging and motivating people\u003c\/li\u003e \u003cli\u003eMarketing and promotions\u003c\/li\u003e \u003cli\u003eRisk management\u003c\/li\u003e \u003cli\u003eAnd much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run \u0026amp; Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45114862895255,"sku":"9780471671848","price":1446.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471671848.webp?v=1767270175","url":"https:\/\/atlanticbooks.com\/products\/how-to-start-run-and-stay-in-business-the-nuts-and-bolts-guide-to-turning-your-business-dream-into-a-reality-9780471671848","provider":"Atlantic Books","version":"1.0","type":"link"}