{"product_id":"how-to-win-your-1st-election-9781574441307","title":"How To Win Your 1st Election","description":"\u003cp\u003e • Author(s): Susan Guber\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis Ltd\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Government \u0026amp; Business\u003c\/p\u003e\u003cp\u003eWhen this book was first published in 1987, many first-time candidates unabashedly referred to it as \"the Bible.\" Now in a new, updated edition, How to Win Your 1st Election is a step-by-step guide to the entire campaign process, from raising funds right through handling election-day jitters. Want to know where to put up signs? What to say at a candidates' forum? How to dress to make the best possible impression? Let Susan Guber, who beat out seven other candidates in her first election, show you the way. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow to Win Your 1st Election is an ideal book for aspiring candidates, campaign managers, public relations consultants and students of political science and U.S. government. Written in a clear, easy-to-read style, it devotes entire chapters to topics such as hiring staff, managing the media, creating a public image, writing and delivering speeches, and campaign ethics. What's more, it's one of the few books out there that offers a full, comprehensive look at our country's unique electoral system-as seen through the eyes of an experienced insider. Susan Guber put this information to work for herself in three successful campaigns. Won't you try the same?","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Paperback","offer_id":46931789709463,"sku":"9781574441307","price":5639.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781574441307.webp?v=1771616167","url":"https:\/\/atlanticbooks.com\/products\/how-to-win-your-1st-election-9781574441307","provider":"Atlantic Books","version":"1.0","type":"link"}