{"product_id":"how-to-write-a-marketing-plan-for-health-care-organizations-9780866564502","title":"How To Write a Marketing Plan for Health Care Organizations","description":"\u003cp\u003e • Author(s): William Winston\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis Inc\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Library \u0026amp; Information Science - General\u003c\/p\u003e\u003cp\u003eA practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Hardcover","offer_id":46930849661079,"sku":"9780866564502","price":10150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780866564502.webp?v=1771609437","url":"https:\/\/atlanticbooks.com\/products\/how-to-write-a-marketing-plan-for-health-care-organizations-9780866564502","provider":"Atlantic Books","version":"1.0","type":"link"}