{"product_id":"humanizing-digital-experience-converging-cognitive-ergonomics-and-technology-in-modern-marketing-9781606496794","title":"Humanizing Digital Experience: Converging Cognitive Ergonomics and Technology in Modern Marketing","description":"\u003cp\u003e • Author(s): Rajagopal\u003cbr\u003e • Publisher: Business Expert Press\u003cbr\u003e • Publisher Imprint: Business Expert Press\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eHumanizing Digital Experience\u003c\/i\u003e explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance.\u003c\/b\u003e Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human-computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.\u003c\/p\u003e\u003cp\u003eBringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies-including artificial intelligence-shape consumer behavior across virtual and cyber-physical environments.\u003c\/p\u003e\u003cp\u003eThis book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based marketing performance. Structured into two thematic parts and five chapters, each chapter includes real-world case studies, introductory overviews, and concluding summaries to support learning and practical application.\u003c\/p\u003e\u003cp\u003eDesigned for academics, researchers, and marketing practitioners, \u003ci\u003eHumanizing Digital Experience\u003c\/i\u003e offers a rigorous yet accessible framework for understanding the convergence of technology, psychology, and marketing in today's digital economy.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":47891958923415,"sku":"9781606496794","price":2439.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781606496794.webp?v=1781185272","url":"https:\/\/atlanticbooks.com\/products\/humanizing-digital-experience-converging-cognitive-ergonomics-and-technology-in-modern-marketing-9781606496794","provider":"Atlantic Books","version":"1.0","type":"link"}