{"product_id":"humanizing-digital-understanding-consumer-behaviour-in-a-virtual-world-9781119812982","title":"Humanizing Digital: Understanding Consumer Behaviour in a Virtual World","description":"\u003cp\u003e • Author(s): Robert Harles\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eExplore the human side of the latest digital technologies and trends\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eHuman-Driven Experience: The Battle for Trust in a Digital Age, \u003c\/i\u003e veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you'll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation.\u003c\/p\u003e \u003cp\u003eThe author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategies for creating end-to-end digital experiences that hit home with consumers\u003c\/li\u003e \u003cli\u003eTechniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brands\u003c\/li\u003e \u003cli\u003eIncisive discussions of how data is becoming ever more targeted, identifiable and real-time - and what to do about it\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for executives, managers and other business leaders, \u003ci\u003eHuman-Driven Experience\u003c\/i\u003e is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45029434065047,"sku":"9781119812982","price":2447.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119812982.webp?v=1769203880","url":"https:\/\/atlanticbooks.com\/products\/humanizing-digital-understanding-consumer-behaviour-in-a-virtual-world-9781119812982","provider":"Atlantic Books","version":"1.0","type":"link"}