{"product_id":"hyper-digital-marketing-six-pillars-of-strategic-brand-marketing-in-an-ai-powered-world-9783031956294","title":"Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World","description":"\u003cp\u003e • Author(s): Vanitha Swaminathan\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: E-Commerce - Internet Marketing\u003c\/p\u003e\u003cp\u003emso-ansi-language: EN-US;\"\u0026gt;In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and provide marketers with a way to implement changes in the marketing function.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46323002802327,"sku":"9783031956294","price":3042.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031956294.webp?v=1768696780","url":"https:\/\/atlanticbooks.com\/products\/hyper-digital-marketing-six-pillars-of-strategic-brand-marketing-in-an-ai-powered-world-9783031956294","provider":"Atlantic Books","version":"1.0","type":"link"}