{"product_id":"icm-pt-mastery-the-complete-system-for-building-managing-and-scaling-a-high-performance-personal-training-business-9798253181263","title":"ICM PT Mastery: The Complete System for Building, Managing, and Scaling a High Performance Personal Training Business","description":"\u003cp\u003e • Author(s): John Foy\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMost clubs have personal trainers. Very few have a personal training business.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe difference isn't talent. It's system.\u003c\/p\u003e\u003cp\u003eIn most health clubs, PT revenue goes up one month and down the next - and nobody can explain why. The fitness manager shrugs. The trainers work hard. The numbers stay unpredictable. And the department that should be the highest-margin revenue line in the building runs on hope, individual effort, and the occasional good month.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eICM PT Master changes that.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWritten by John Foy - a fitness industry executive with over 26 years of experience launching more than 140 health clubs across four countries - this book lays out the complete system for building, managing, and scaling a personal training department that performs like a business.\u003c\/p\u003e\u003cp\u003eAt the centre of the system are \u003cb\u003eThe Big 6 PT KPIs\u003c\/b\u003e - six connected metrics that map the entire PT pipeline from the moment a new member walks through the door to the moment they've been a loyal PT client for years.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePTT → PTTC → PTS → PTC → PTR → PTP\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEach KPI gets a full chapter: what it measures, how to calculate it, what good looks like, what causes it to underperform, fully scripted conversation guides you can use immediately, and the specific interventions to improve the number.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside this book you'll find: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Accidental Revenue vs. Engineered Revenue distinction that reframes how you think about PT performance\u003c\/li\u003e\n\u003cli\u003eThe ICM Five-Phase Taster Framework - a structured consultation process built on neuroscience and sales psychology that consistently converts above 50%\u003c\/li\u003e\n\u003cli\u003eThe Why Behind the Why discovery method - the questioning technique that turns surface-level goals into deep emotional commitment\u003c\/li\u003e\n\u003cli\u003eThe ICM Renewal Conversation - timed at the two-thirds point of every package, with a full script\u003c\/li\u003e\n\u003cli\u003eThe Commission Connection - why PTC, not PTS, is the KPI that hits both your P\u0026amp;L and your trainers' payslips\u003c\/li\u003e\n\u003cli\u003ePackage expiry frameworks that protect your deferred revenue liability\u003c\/li\u003e\n\u003cli\u003eA complete PT department P\u0026amp;L model with margin targets and a worked financial example\u003c\/li\u003e\n\u003cli\u003eHiring frameworks, compensation models, and career pathways that retain your best trainers\u003c\/li\u003e\n\u003cli\u003eThe Weekly PT Operating Rhythm - daily, weekly, and monthly management practices you can implement from Monday\u003c\/li\u003e\n\u003cli\u003eThe four pillars of a PT culture that sustains performance for years, not weeks\u003c\/li\u003e\n\u003cli\u003eA 90-day implementation roadmap that tells you exactly what to do and in what order\u003c\/li\u003e\n\u003cli\u003eScripts, templates, checklists, and appendices designed to be used, not just read\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eThis is not a motivation book. It is a field manual.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEvery framework, benchmark, and conversation guide has been tested on real gym floors, with real members, by real trainers - across budget gyms and five-star wellness facilities alike.\u003c\/p\u003e\u003cp\u003eWhether you're a Fitness Manager running a PT team, a General Manager overseeing the commercial performance of a club, or an operator scaling across multiple sites - this book gives you the system that turns PT from your most unpredictable department into your most profitable one.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSix numbers. One complete picture. Let's get to work.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBy the creator of the Inspire Conversion Method (ICM) and author of ICM Sales Mastery and Every KPI.\u003c\/i\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47775859900567,"sku":"9798253181263","price":3355.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798253181263.webp?v=1777992850","url":"https:\/\/atlanticbooks.com\/products\/icm-pt-mastery-the-complete-system-for-building-managing-and-scaling-a-high-performance-personal-training-business-9798253181263","provider":"Atlantic Books","version":"1.0","type":"link"}