{"product_id":"iconic-consumer-brands-for-more-defensive-lower-risk-investing-9781781196182","title":"Iconic Consumer Brands for More Defensive, Lower-risk Investing","description":"\u003cp\u003e • Author(s): Darren Gillen | Jonathan Yates\u003cbr\u003e • Publisher: Oak Tree Press\u003cbr\u003e • Publisher Imprint: Oak Tree Press\u003cbr\u003e • BISAC: Investments \u0026amp; Securities - Stocks\u003c\/p\u003e\u003cp\u003eThe Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.\u003c\/p\u003eCompanies in the theme own many iconic brands, such as Coca-Cola, Colgate, Listerine, Cadbury, Gillette, Head \u0026amp; Shoulders, Guinness, Heineken, Nescafé, Dove, Vaseline, and Ben \u0026amp; Jerry's. Their sales and profits tend to be defensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumers' minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes! What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest?\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46388382498967,"sku":"9781781196182","price":914.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781781196182.webp?v=1768796755","url":"https:\/\/atlanticbooks.com\/products\/iconic-consumer-brands-for-more-defensive-lower-risk-investing-9781781196182","provider":"Atlantic Books","version":"1.0","type":"link"}