{"product_id":"identifying-hidden-needs-creating-breakthrough-products-9780230219762","title":"Identifying Hidden Needs: Creating Breakthrough Products","description":"\u003cp\u003e • Author(s): K. Goffin\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToo many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45283355623575,"sku":"9780230219762","price":4366.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780230219762.webp?v=1769304764","url":"https:\/\/atlanticbooks.com\/products\/identifying-hidden-needs-creating-breakthrough-products-9780230219762","provider":"Atlantic Books","version":"1.0","type":"link"}