{"product_id":"imagining-consumers-design-and-innovation-from-wedgwood-to-corning-9781421437248","title":"Imagining Consumers: Design and Innovation from Wedgwood to Corning","description":"\u003cp\u003e • Author(s): Regina Lee Blaszczyk\u003cbr\u003e • Publisher: Johns Hopkins University Press\u003cbr\u003e • Publisher Imprint: Johns Hopkins University Press\u003cbr\u003e • BISAC: Industries - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWinner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by\u003ci\u003e Choice \u003c\/i\u003eMagazine as an Outstanding Academic Title\u003c\/p\u003e\u003cp\u003eOriginally published in 1999.\u003ci\u003e Imagining Consumers\u003c\/i\u003e tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.\u003c\/p\u003e\u003cp\u003e Based on extensive research in untapped corporate archives, \u003ci\u003eImagining Consumers\u003c\/i\u003e supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms--including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works--and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46455584424087,"sku":"9781421437248","price":5269.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781421437248.webp?v=1769175449","url":"https:\/\/atlanticbooks.com\/products\/imagining-consumers-design-and-innovation-from-wedgwood-to-corning-9781421437248","provider":"Atlantic Books","version":"1.0","type":"link"}