{"product_id":"improving-business-through-marketing-cross-cultural-management-and-public-relations-9798337315454","title":"Improving Business Through Marketing, Cross-Cultural Management, and Public Relations","description":"\u003cp\u003e • Author(s): Baby Anusha Nur Mohamed Thaheer | Azman Norhidayah | Tengku Elena Tengku Mahamad\u003cbr\u003e • Publisher: Igi Global Scientific Publishing\u003cbr\u003e • Publisher Imprint: Igi Global Scientific Publishing\u003cbr\u003e • BISAC: Marketing - Multilevel\u003c\/p\u003e\u003cp\u003eIn today's globally connected and highly competitive marketplace, businesses must adopt a multifaceted approach to achieve sustainable growth and success. Marketing, cross-cultural management, and public relations (PR) enhance business performance. Effective marketing drives brand awareness and customer engagement, while cross-cultural management ensures collaboration and communication across teams and markets. Improved public relations foster trust, credibility, and a positive image. Together, these fields strengthen a company's position while building resilience in changing business landscapes. Improving Business Through Marketing, Cross-Cultural Management, and Public Relations explores how companies can align marketing strategies, cross-cultural management practices, and PR efforts to create a unified and effective global approach. It examines the need for holistic integration of these three key business functions to foster collaboration, build strong global brands, and manage cross-cultural teams effectively. This book covers topics such as consumer science, reputation management, and human resources, and is a useful resource for business owners, marketers and public relations professionals, academicians, researchers, and scientists.\u003c\/p\u003e","brand":"Igi Global Scientific Publishing","offers":[{"title":"Paperback","offer_id":47595468325015,"sku":"9798337315454","price":19306.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798337315454.webp?v=1774989879","url":"https:\/\/atlanticbooks.com\/products\/improving-business-through-marketing-cross-cultural-management-and-public-relations-9798337315454","provider":"Atlantic Books","version":"1.0","type":"link"}