{"product_id":"india-and-the-it-revolution-networks-of-global-culture-9781403939432","title":"India and the It Revolution: Networks of Global Culture","description":"\u003cp\u003e • Author(s): A. Greenspan\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Information Technology\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe 'Indian Techie' has become a global icon, taking its place alongside McDonalds and MTV as one of the key symbols of contemporary globalization. India and the IT Revolution explores the contemporary emergence of cosmopolitan, high-tech India as marking the arrival of a truly global cyberculture. It argues against the notion that globalization is a process of 'Westernization', which radiates out unilaterally from the core, imposing itself upon a passive, backward periphery. Instead, it conceives of global culture as a dynamic, innovative network, which proceeds primarily from its edges.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45281592344727,"sku":"9781403939432","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781403939432.webp?v=1769299667","url":"https:\/\/atlanticbooks.com\/products\/india-and-the-it-revolution-networks-of-global-culture-9781403939432","provider":"Atlantic Books","version":"1.0","type":"link"}