{"product_id":"industrial-marketing-strategy-9780471119890","title":"Industrial Marketing Strategy","description":"\u003cp\u003e • Author(s): Frederick E. Webster\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eDevelop customer-focused, market-driven strategies for today's competitive marketplace. . . \u003c\/p\u003e\u003cp\u003eIndustrial Marketing Strategy\u003c\/p\u003e \u003cp\u003eWidely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning\u003c\/li\u003e \u003cli\u003eProven, concrete, strategic management techniques--rather than a rote enumeration of the functions and institutions of industrial marketing\u003c\/li\u003e \u003cli\u003eGuidelines for implementing the value proposition through distribution and marketing communications\u003c\/li\u003e \u003cli\u003eThe role of marketing in the broader context of business and corporate-level strategic planning\u003c\/li\u003e \u003cli\u003eSpecial sections on product development, national account management, customer service, information technology, and price signaling\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45114989510807,"sku":"9780471119890","price":5232.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471119890.webp?v=1767270288","url":"https:\/\/atlanticbooks.com\/products\/industrial-marketing-strategy-9780471119890","provider":"Atlantic Books","version":"1.0","type":"link"}