{"product_id":"influential-peers-consumer-behavior-and-complex-business-relationships-in-food-supply-chain-networks-9783736979468","title":"Influential Peers! Consumer behavior and complex business relationships in food supply chain networks","description":"\u003cp\u003e • Author(s): Christoph Wiedenroth\u003cbr\u003e • Publisher: Cuvillier\u003cbr\u003e • Publisher Imprint: Cuvillier\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eConsumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers' motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers' strategic FSCN decisions.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46331315355799,"sku":"9783736979468","price":6928.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783736979468.webp?v=1768722561","url":"https:\/\/atlanticbooks.com\/products\/influential-peers-consumer-behavior-and-complex-business-relationships-in-food-supply-chain-networks-9783736979468","provider":"Atlantic Books","version":"1.0","type":"link"}