{"product_id":"innovate-or-perish-managing-the-enduring-technology-company-in-the-global-market-9780471779308","title":"Innovate or Perish: Managing the Enduring Technology Company in the Global Market","description":"\u003cp\u003e • Author(s): Edward Kahn\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Intellectual Property - General\u003c\/p\u003e\u003cp\u003eEssential reading for IP managers and corporate executives, \u003ci\u003eInnovate or Perish\u003c\/i\u003e is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201755144343,"sku":"9780471779308","price":2125.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471779308.webp?v=1767668034","url":"https:\/\/atlanticbooks.com\/products\/innovate-or-perish-managing-the-enduring-technology-company-in-the-global-market-9780471779308","provider":"Atlantic Books","version":"1.0","type":"link"}