{"product_id":"innovating-minds-rethinking-creativity-to-inspire-change-9780199316021","title":"Innovating Minds: Rethinking Creativity to Inspire Change","description":"\u003cp\u003e • Author(s): Wilma Koutstaal\u003cbr\u003e • Publisher: Oxford University Press\u003cbr\u003e • Publisher Imprint: Oxford University Press\u003cbr\u003e • BISAC: Creative Ability\u003c\/p\u003e\u003cp\u003e\u003cem\u003eA groundbreaking, scientific approach to creative thinking \u003cp\u003e\u003c\/p\u003e\u003c\/em\u003eFrom entrepreneurs to teachers, engineers to artists, almost everyone stands to benefit from becoming more creative. New ways of thinking, making, and imagining have the potential to bring about revolutionary changes to both our personal lives and society as a whole. And yet, the science behind creativity has largely remained a mystery, with few people aware of the ways we can optimize our own creative and innovative ideas. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cem\u003eInnovating Minds: Rethinking Creativity To Inspire Change \u003c\/em\u003eoffers a perspective, grounded in science, that allows us to achieve both individual and collective creative goals. Wilma Koutstaal and Jonathan Binks draw upon extensive research from brain, behavioral, and organizational sciences to present a unique five-part \"thinking framework\" in which ideas are continually refined and developed. Beyond scientific research, Innovating Minds also describes the everyday creative challenges of people from all walks of life, offering insights from dancers, scientists, designers, and architects. \u003cp\u003e\u003c\/p\u003eThe book shows that creativity is far from a static process; it is steeped with emotion and motivation, involving the dynamic interactions of our minds, brains, and environments. Accordingly, it challenges readers to put its material into use through thinking prompts, creativity cross-checks, and other activities. \u003cp\u003e\u003c\/p\u003eVibrant and engaging, \u003cem\u003eInnovating Minds\u003c\/em\u003e reveals a unique approach to harnessing creative ideas and putting them into action. It offers a fascinating exploration of the science of creativity along with new and valuable resources for becoming more innovative thinkers and doers.","brand":"Oxford University Press","offers":[{"title":"Hardcover","offer_id":45408519749783,"sku":"9780199316021","price":3762.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780199316021.webp?v=1767149237","url":"https:\/\/atlanticbooks.com\/products\/innovating-minds-rethinking-creativity-to-inspire-change-9780199316021","provider":"Atlantic Books","version":"1.0","type":"link"}