{"product_id":"innovation-and-competition-management-9786209484629","title":"Innovation and competition management","description":"\u003cp\u003e • Author(s): Huber Rodriguez Nomura | Maria Rodriguez Kong | José Rodriguez Kong\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003eA business organization is an open system that interacts with a direct environment - customers, suppliers and institutions - and an indirect environment composed of macroeconomic, technological, social and cultural factors. This dynamic requires flexible competitive strategies, supported by a technological strategy that identifies and develops technologies to create value and increase productivity.The company requires an adaptable structure and a continuously trained workforce, capable of generating gradual or radical innovations. Strategic leadership is key to fostering a culture of learning and change that strengthens human capital.Strategic thinking makes it possible to understand the relationship between the internal and external environment, identify opportunities and threats, and guide R\u0026amp;D\u0026amp;I. Organizations can compete with low-cost or differentiated products, always aligned with the product life cycle.In the digital era, ICTs and artificial intelligence are essential for managing information, driving innovation and strengthening human capital, a central element of technological progress and sustainable competitiveness.\u003c\/p\u003e","brand":"Our Knowledge Publishing","offers":[{"title":"Paperback","offer_id":47572760789143,"sku":"9786209484629","price":8210.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786209484629.webp?v=1774891059","url":"https:\/\/atlanticbooks.com\/products\/innovation-and-competition-management-9786209484629","provider":"Atlantic Books","version":"1.0","type":"link"}