{"product_id":"innovation-strategy-the-bridge-to-the-companys-future-9783662698310","title":"Innovation Strategy: The Bridge to the Company's Future","description":"\u003cp\u003e • Author(s): Daniel Huber | Heiner Kaufmann | Martin Steinmann\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company's long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.\u003c\/p\u003e \u003cp\u003eIn this new understanding of strategy, a company follows a Two-Stars-Strategy. It consists of a present-oriented part and a future-oriented part. This way, companies align themselves simultaneously with two future stars.\u003c\/p\u003e \u003cp\u003eLearn the path to becoming an innovative company and sustainably enhance your company's innovation performance and future viability.\u003c\/p\u003e \u003cp\u003eThis book is a translation of the original German edition \"Innovationsstrategie\" by Huber et al., published by Springer-Verlag Germany in 2023. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically different from a conventional translation. \u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":47658165436567,"sku":"9783662698310","price":6699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783662698310.webp?v=1775817476","url":"https:\/\/atlanticbooks.com\/products\/innovation-strategy-the-bridge-to-the-companys-future-9783662698310","provider":"Atlantic Books","version":"1.0","type":"link"}