{"product_id":"inside-consumption-consumer-motives-goals-and-desires-9780415341936","title":"Inside Consumption: Consumer Motives, Goals, and Desires","description":"\u003cp\u003e • Author(s): S. Ratneshwar | David Glen Mick\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Economics - Macroeconomics\u003c\/p\u003e\u003cp\u003eFollowing on from \u003ci\u003eThe Why of Consumption\u003ci\u003e, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.\u003c\/i\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46929574035607,"sku":"9780415341936","price":12029.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415341936.webp?v=1771600690","url":"https:\/\/atlanticbooks.com\/products\/inside-consumption-consumer-motives-goals-and-desires-9780415341936","provider":"Atlantic Books","version":"1.0","type":"link"}