{"product_id":"inside-the-candidates-head-the-psychology-of-running-for-office-9798253574157","title":"Inside the Candidate's Head: The Psychology of Running for Office","description":"\u003cp\u003e • Author(s): Iracema Rezende | Paulo Carlos López-López | Laura Moretzsohn\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat actually decides an election?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNot the polls. Not the messaging. Not even the strategy.\u003c\/p\u003e\u003cp\u003eAt the center of every campaign is a single unstable variable: the candidate.\u003c\/p\u003e\u003cp\u003eIn \u003cb\u003e\u003ci\u003eInside the Candidate's Head: The Psychology of Running for Office\u003c\/i\u003e\u003c\/b\u003e, originally published in Brazil in 2025 as \u003ci\u003eCabe�a de Candidato\u003c\/i\u003e, Alberto Lage and Iracema Rezende take readers inside the psychological battlefield that shapes electoral outcomes. Drawing on real campaigns fought under extreme pressure, they show how fear, ego, ambition and personal crises quietly distort decisions, derail strategies and redefine races.\u003c\/p\u003e\u003cp\u003eThrough cases drawn from one of the world's most volatile political environments, the book exposes what campaigns rarely admit: candidates are not rational actors, and pressure doesn't just test strategy, it breaks it.\u003c\/p\u003e\u003cp\u003eWhat happens in Brazil's campaign trenches is not an exception. It is an amplified version of the same psychological forces at play in elections everywhere. While the examples are drawn from campaigns, the patterns are universal. The dynamics described in this book are strikingly similar to those found in corporate boardrooms, NGOs, and any organization facing high-stakes decisions under pressure.\u003c\/p\u003e\u003cp\u003eUnderstanding the candidate's mind, and that of their opponent, is not optional.\u003c\/p\u003e\u003cp\u003eIt is where elections are actually won or lost.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47891987759255,"sku":"9798253574157","price":1220.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798253574157.webp?v=1781185377","url":"https:\/\/atlanticbooks.com\/products\/inside-the-candidates-head-the-psychology-of-running-for-office-9798253574157","provider":"Atlantic Books","version":"1.0","type":"link"}