{"product_id":"inside-the-investors-brain-the-power-of-mind-over-money-9780470067376","title":"Inside the Investor's Brain: The Power of Mind Over Money","description":"\u003cp\u003e • Author(s): Richard L. Peterson\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Investments \u0026amp; Securities - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside the Investor's Brain\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe human brain is wired to make decisions in certain ways. Unfortunately, when it comes to the financial markets, the way we've been \"wired\" is not conducive to making money. Nobody knows this better than author Richard Peterson. As a founder of Market Psychology Consulting, a former trader, a developer of psychology-based trading systems, and an investor coach, Peterson understands firsthand how subconscious mistakes (biases) can sabotage the financial decision-making of market participants. \u003c\/p\u003e\u003cp\u003eNow, with \u003ci\u003eInside the Investor's Brain\u003c\/i\u003e, Peterson wants to share his invaluable experiences in this field with you. Backed by recent research in neurofinance--the study and application of neuroscience to investment activity--psychology, and experimental finance, this detailed guide explains the fundamental \"hardwired\" mistakes made by most investors and reveals the simple steps you can take to overcome these obstacles and improve your financial decision-making skills. \u003c\/p\u003e\u003cp\u003eAfter an introduction that illustrates some of the most basic and prevalent investor biases--through the well-documented stories of Long Term Capital Management, Sir Isaac Newton and the South Seas bubble, and Mark Twain and the 1860s silver fever--\u003ci\u003eInside the Investor's Brain\u003c\/i\u003e moves on to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003ePart One: The Intersection of Mind and Money\u003c\/b\u003e describes basic brain function and how it is unsuited to modern financial market dynamics\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePart Two: Feelings and Finance\u003c\/b\u003e explains emotional states, their chemical basis, how they alter our financial judgments, and optimal investor personality characteristics\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePart Three: Thinking about Money\u003c\/b\u003e examines the common thought-traps of investment analysis. Here, misperceptions in the evaluation of financial opportunity and risk are discussed\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePart Four: In Practice\u003c\/b\u003e offers advice for managing your mind in the financial markets and suggestions on the use of psychology-based investment strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMost chapters also contain engaging real-world examples, whose lessons will help you identify subconscious biases; understand when thinking will improve your investment process (and when it won't); improve your emotional intelligence; and focus on the decision process, not the outcome. \u003c\/p\u003e\u003cp\u003eWhile good investing requires a basic financial education, in order to really excel in this environment, you've got to learn how to manage yourself. With \u003ci\u003eInside the Investor's Brain\u003c\/i\u003e as your guide, you'll quickly discover how becoming familiar with both the terrain of the markets and the topography of your mind can enhance the profitability of your overall investment endeavors.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45115002388631,"sku":"9780470067376","price":4210.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470067376.webp?v=1767270298","url":"https:\/\/atlanticbooks.com\/products\/inside-the-investors-brain-the-power-of-mind-over-money-9780470067376","provider":"Atlantic Books","version":"1.0","type":"link"}